Dr Maree Farrow, Alzheimer’s Australia Research Fellow from the BrainyApp’s project team, said the overwhelming success of the mobile technology demonstrates that Australians and people worldwide are eager for information and strategies to help them improve their brain health.
The app’s owners, Alzheimer’s Australia and Bupa Health Foundation, had cause to celebrate this week when the number of downloads of BrainyApp hit 250,447, averaging about 200 per day.
When BrainyApp was released for iPhone and iPad in November 2011, it hit number one in the Australian App Store, with 41,000 downloads in just 48 hours.
“People from The Netherlands, South Africa, Mexico and even Iceland have approached us requesting versions more accessible in their languages,” Dr Farrow said.
Based on the latest scientific research that links brain health and a reduced risk of dementia, to a healthy heart and cardiovascular system, BrainyApp was designed to help people monitor and improve their brain-heart health.
There are 320,000 Australians living with dementia today, which is expected to soar to almost 900,000 by 2050.
“There is no cure for dementia, which means that we need to give priority to initiatives such as BrainyApp that raise awareness of dementia, and help people to understand and reduce their risk of developing the condition,” Dr Farrow said.
BrainyApp is now available as a free download for Android phones and tablets from the Google Play Store. iPhone, iPod and iPad users can still download BrainyApp from the App Store.
BrainyApp, which may help people reduce their risk of Alzheimer’s disease and other forms of dementia, was honoured with two awards in November 2012 – the Victorian Public Health Care Award for Innovation and Technology and the Public Relations Institute Golden Target Award for Consumer Marketing.
More information about BrainyApp is available at www.brainyapp.com.au
To find out how to reduce the risk developing dementia, visit www.yourbrainmatters.org.au