Life Begins At » Don’t Forget Your Brain Health: More Aussies Are Experiencing Memory Loss and Not Seeking Help, New Research Reveals

Don’t Forget Your Brain Health: More Aussies Are Experiencing Memory Loss and Not Seeking Help, New Research Reveals


Our brains are arguably one of the most important parts of our body, yet when people go to the doctor for a health check-up; rarely do we see our brain on the agenda. 2020 saw the world turn upside down, and as a result, one third of Aussies experienced a negative change in their cognitive function including memory loss and lack of concentration, according to new research published by Flordis KeenMind®.1 Interestingly, the research also uncovered that:1 

  • 71% of people who experienced memory loss said they haven’t done anything about it. 
  • 29% of people who saw a negative impact to their concentration and memory, said that this affected them on a professional level.
  • More than one in three Australians (35%) who said they felt more forgetful in 2020, said this has caused them to feel concerned about their memory and ability to concentrate, both now and into the future. 

Staying on top of your memory and concentration requires ongoing work, but many Australians are choosing not to seek help. Health Commentator Gerald Quigley says, “We take cognitive function for granted. We go along to the doctor. We have our blood pressure taken, we get our eyes checked, we have a heart test. But no one ever really tests your brain until there’s a problem. So, what we have to do is take charge. Whilst we often expect that we will be as cognitively effective at 93 as we are 25, this may not be the case unfortunately.” 

Because of the upheaval in 2020, the routine and lifestyle of most Australians drastically changed when the majority of the population also began working from home. The Flordis KeenMind® study looked into the impact of these changes and found that the disruption to the routines of Australians saw a decline in concentration and memory, with a quarter (25%) of Australians aged 34-49 feeling embarrassed by these challenges and not trusting themselves as much as they used to.1 

If you’ve ever noticed yourself forgetting names or important details, you’re definitely not alone. The research also found that amongst Gen X’s who’d experienced memory loss, a third (37%) said they couldn’t remember details at work, a fifth (18%) often lost important items such as phone and keys and 21% even forgot people’s names.1  

Fortunately, if you feel that your memory and concentration were impacted in 2020 and it might have crept its way into the New Year, there are many simple and cost-effective ways that you can help improve this, without having to sacrifice too much. Gerald Quigley reveals his top three tips for preventing memory loss and aiding concentration:

  • Explore complementary medicines
    There is significant research to show the benefits of using natural supplements and complimentary medicines in improving brain function. Complementary medicines combined with lifestyle changes, nutritional changes and putting a little bit of fun back into your life, can make a real difference. Clinically researched extracts such as CDRI-08™ can be beneficial, as they are a natural nootropic designed to support brain function by enhancing retention, and maintaining concentration, wellbeing, and overall sense of calm.2-6
  • Cut Down on Screen Time:
    With people forced to work/study from home in 2020, we have been spending way too much time in front of screens which can have detrimental effects on cognition and development. In your downtime, find some ways to minimise screen exposure and ensure you get up from your desk every 20-30 minutes. 
  • Find a New Hobby:
    Many of us surely tried our hand at sourdough or banana bread making throughout lockdown, but this experimentation shouldn’t stop as we enter 2021. Studies have shown that activities such as exercise, cooking or meditation can help improve cognitive function and overall wellbeing.

About Flordis KeenMind®:
KeenMind® is the result of over 40 years of research.7 It demonstrates benefits for enhancing memory retention and recall, supporting mental clarity and focus, as well as assisting in learning, concentration, and attention.2-6 Clinical research has shown that KeenMind® is also helpful for mental wellbeing, maintaining a sense of calm.6 KeenMind® contains a special extract called CDRI-08™ which is made from the plant Bacopa monnieri.2-6 

KeenMind® is the only supplement available in Australia that contains the CDRI-08TM extract. Flordis KeenMind is a Health Professional Only product that is available in pharmacies Australia wide. For further information about KeenMind®, consult your health professional, or visit:

Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional


  1. Flordis Independent Research, 2021. 
  2. Stough C, et al. Psychopharmacology (Berl) 2001;156(4):481-484.
  3. Stough C, et al. Phytotherapy Res 2008;22(12):1629-1634. 
  4. Downey LA, et al. Phytother Res 2013;27(9):1407-1413.
  5. Roodenrys S, et al. Neuropsychopharmacology 2002;27(2):279-281.
  6. Benson S, et al. Phytother Res 2014;28(4):551-559.
  7. Cognitive Health Omnibus Survey, 2017.

About the author

Life Begins At Editor

Life Begins At Magazine is the ultimate lifestyle publication for those who are retired, semi-retired or approaching retirement. But most importantly, those who believe that life really does begin at 50! Life Begins At has loads of features from celebrity interviews, domestic and international travel, home improvements and gardening, health and well-being, as well as financial tips and advice. The magazine is designed to meet the needs of a whole new generation of informed, healthy and active retirees.

Add Comment

Click here to post a comment